Troy is one of New Zealand's best regarded competition (antitrust), consumer, and regulatory lawyers. He has twice been recognised as the winner of the exclusive International Law Office Client Choice Award for Competition/Antitrust in New Zealand in 2021 and 2019, where clients particularly acknowledged that Troy:
- "is without a doubt the most amazing external counsel I have ever used."
- "is thorough, pragmatic and commercially aware - he communicates complex topics clearly and in a form that's understood and used by all."
- "has a wonderful manner and the way in which he advises clients is both down to earth and clear, as well as powerful and convincing whenever it needs to be."
Who's Who Legal rates Troy as a "leading" competition lawyer in the Asia-Pacific region, identifying him as "one of the top competition practitioners of his generation in New Zealand, with sources calling him "very responsive, thorough, and a pleasure to work with."
Troy delivers quality and timely advice in matters relating to mergers/acquisitions (M&A), competition law investigations, Commerce Commission market studies, joint ventures and collaborative activities, online and B2B trading platforms, competitor collaborations and partnering arrangements, franchise networks, exclusive supply arrangements, Commerce Commission M&A approvals, Fair Trading Act issues (including advertising, labelling and marketing advice, and product recall matters), internal competition and consumer law compliance programmes, and other regulatory issues (including tobacco/nicotine and marketing regulations).
Troy draws on his extensive specialist expertise and experience to achieve quality outcomes for his clients.
Troy has worked on a number of significant Commerce Commission investigations and merger approval processes, including the proposed merger of NZME and Stuff, and the successful application of Random House and Penguin Publishing for clearance to combine their book publishing businesses in New Zealand.