Troy is one of New Zealand's best regarded competition (antitrust), consumer, and regulatory lawyers – including being recognised as the exclusive 2019 International Law Office Client Choice Award winner for Competition/Antitrust in New Zealand. Clients particularly acknowledged:
- "His knowledge and expertise are exceptional; he can communicate complex concepts clearly to lawyers and commercial colleagues alike."
- "Troy is a highly-valued advisor and is like an extension of the business; he is always willing to take steps to add additional value."
- "He is a responsive, diligent and pragmatic lawyer; he provides top-notch legal advice."
- "He can get to the heart of an issue and touch on all the key aspects."
Who's Who Legal rates Troy as a "leading" competition lawyer in the Asia-Pacific region, identifying him as "one of the top competition practitioners of his generation in New Zealand, with sources calling him "very responsive, thorough, and a pleasure to work with."
Troy delivers quality and timely advice in matters relating to mergers/acquisitions (M&A), competition law investigations, Commerce Commission market studies, joint ventures and collaborative activities, online and B2B trading platforms, competitor collaborations and partnering arrangements, franchise networks, exclusive supply arrangements, Commerce Commission M&A approvals, Fair Trading Act issues (including advertising, labelling and marketing advice, and product recall matters), internal competition and consumer law compliance programmes, and other regulatory issues (including tobacco/nicotine and marketing regulations).
Troy draws on his extensive specialist expertise and experience to achieve quality outcomes for his clients.
Troy has worked on a number of significant Commerce Commission investigations and merger approval processes, including the proposed merger of NZME and Stuff, and the successful application of Random House and Penguin Publishing for clearance to combine their book publishing businesses in New Zealand.