Troy is one of New Zealand's best regarded competition (antitrust), consumer, and regulatory lawyers, and is the Practice Group Chair for Russell McVeagh's Government, Competition and Regulatory practice. He has been recognised three-times as the winner of the exclusive Client Choice Award for Competition/Antitrust in New Zealand in 2022, 2021 and 2019. Clients have particularly acknowledged that:
"Troy is a highly-valued advisor and is like an extension of the business; he is always willing to take steps add additional value."
"Troy’s professional skill and judgment is second to none and we hugely enjoy working with him."
"Troy is thorough, pragmatic and commercially aware - he communicates complex topics clearly and in a form that's understood and used by all."
"Troy has a wonderful manner and the way in which he advises clients is both down to earth and clear, as well as powerful and convincing whenever it needs to be.
Troy is ranked "Band 1" by Chambers for Competition/Antirust in New Zealand, and Who's Who Legal rates Troy as a "leading" competition lawyer in the Asia-Pacific region, identifying him as "one of the top competition practitioners of his generation in New Zealand, with sources calling him "very responsive, thorough, and a pleasure to work with."
Troy delivers quality and commercially-astute advice in matters relating to mergers/acquisitions (M&A), competition law investigations, Commerce Commission market studies, joint ventures and collaborative activities, online and B2B trading platforms, competitor collaborations and partnering arrangements, franchise networks, exclusive supply arrangements, Commerce Commission M&A approvals, Fair Trading Act issues (including advertising, labelling and marketing advice, product recall, unfair contract terms, and unconscionable conduct matters), internal competition and consumer law compliance programmes, and other regulatory issues (including tobacco/nicotine and marketing regulations).